With more than 40 years of industry experience, Fridenson offers clients a comprehensive range of innovative and efficient solutions across all aspects of logistics and supply chain management.
We are dedicated to identifying new trends and smart digital solutions to improve customer service through the optimization of workforce systems, advanced assets, and automation.
As a long-established company in logistics and distribution, we have deep expertise in the various processes and are committed to embracing cutting-edge technologies and advanced systems that enable us to fulfill our commitments to our clients.
Automation and Progress in Storage
We’ve launched a new state-of-the-art logistics center near the Port of Ashdod, offering versatile storage solutions tailored to customer needs, including dry storage, temperature-controlled environments (15-25°C), refrigeration (0-8°C), and deep-freeze storage down to -20°C.
The standout feature of this facility is the fully automated deep-freeze room, which operates without any human intervention. Advanced cranes function efficiently at -20°C, utilizing a conveyor system that allows for the storage and transportation of pallets without human risk or error. This setup ensures maximum operational flexibility, maintaining high levels of quality and precision to meet customer satisfaction.
We are the first 3PL (Third-Party Logistics) company to establish a deep-freeze logistics center with full automation.
Automation is not just a buzzword; it’s a critical need. It reduces dependency on human labor, ensuring operational continuity during crises like the recent global pandemic or security issues. Additionally, with the soaring real estate prices in Israel, warehouse construction has shifted from sprawling large areas to building vertically to maximize space. Vertical construction introduces new challenges in pallet handling, which require advanced cranes and automation to optimize warehouse space.
As a result, we’re significantly boosting efficiency. In the new logistics center, we can process 120 pallets per hour using four cranes while simultaneously loading four trucks—doubling the productivity compared to non-automated processes and ensuring every work hour is maximized.
Digital Services by eezy import
In 2019, our American subsidiary, “eezy import,” was established to operate a digital platform for American importers, particularly in the SMB sector, offering DIY customs brokerage services.
The company stands at the forefront of innovation, providing a range of easy-to-use digital solutions through a ‘do-it-yourself’ approach. The eezy import platform enables importers to save on high customs broker fees while improving service, process control, and transparency from anywhere in the world. It also offers online marine insurance purchases, facilitates easy and cost-effective customs clearance from the U.S., and provides instant online quotes for partial shipments to Israel and the U.S.
The company has developed a unique AI tool that allows for automatic classification of customs items and tracking of duties based on the country of origin.
Control, Automation, and Management Systems
In today’s rapidly evolving world, we need to quickly gather and analyze extensive data, extracting insights and conclusions almost instantaneously to meet consumer demands.
To support this, we use cutting-edge systems:
Business Intelligence (BI) System: This system provides real-time analytical processing of database information, delivering up-to-date insights compared to historical data. It relies on data research related to business operations and performance, identifying key patterns for organizational management. The BI system generates reports, alerts, forecasts, and recommendations.
Customer Relationship Management (CRM) System: This system offers Fridenson a comprehensive view of each customer, including activity history and performance forecasts. It facilitates the management of marketing, sales, operations, and service processes. The CRM system enhances the onboarding of new customers through automation, manages sales processes, service pricing, sales oversight, and provides executive reports on sales performance.
Both systems are integrated on the Creatio platform, combining robust CRM features with BPM (Business Process Management) capabilities.
Effective inventory management is crucial for the organization, requiring meticulous attention to detail. To address this, Fridenson has implemented advanced systems for inventory management, supply chain operations, and warehouse floor management.
These specialized systems can be modularly integrated according to the company’s needs and are compatible with all types of organizational software, ensuring orderly logistics operations. Additionally, our logistics centers utilize advanced automation technology, including robotic cranes and conveyors, which operate without human intervention to maximize accuracy and minimize errors.
Advanced Distribution Fleet Management
The complex field of distribution requires real-time control and oversight. To meet this need, we have implemented the innovative and leading BRINGOZ system, which assists in optimizing work schedules, logistical operations, and monitoring.
BRINGOZ, an Israeli startup founded in 2016, has garnered numerous clients both globally and in Israel. The company specializes in sophisticated TMS (Transportation Management System) solutions, primarily within the B2C sector.
The system integrates with existing core systems within organizations, allowing for synchronization of resources and knowledge. Using geo-fencing technology, BRINGOZ provides customers with real-time updates on task initiation and predefined completion estimates. It also prioritizes and schedules upcoming distribution tasks and optimizes transport operations throughout the day.
All of this is done while considering traffic loads and existing vehicle routes, creating systemic efficiency at every moment. The goal is to deliver inventory quickly and with high quality, providing a unique customer interface that ensures certainty and security for the client.
