First say yes!
The Fridenson Group was founded in 1975, and is one of the leading and veteran logistics and freight forwarding companies in Israel. The Group employs about 400 skilled and professional employees who provide a comprehensive range of services to its varied customers in Israel and worldwide.
We uphold the values of reliability, professionalism and service, operate according to stringent international standards, and implement systems for quality management to ensure we meet the highest service quality standards. Our inspiration comes from placing people at the center. For us the customer is the main link in our chain of services, and our guiding principle is “always say yes”, so that we meet your needs and remain your preferred service supplier.
The perfect all-encompassing solution
We integrated new systems into the Group’s core activity areas and developed wide-ranging capabilities to provide door-to-door and one-stop supply chain solutions under one roof. Our goal is to provide high-level service and all in one place: from international freight forwarding, through storage to air and ocean transport and customs brokerage, with the utmost sensitivity while meeting market challenges. We integrate technological solutions and offer competitive prices and personal service, so that you can enjoy peace of mind and have confidence in a brand that meets all your needs.
The strength of a large company, the flexibility of a young company
The Fridenson Group has numerous competitors – shipping, freight forwarding, transport and storage companies, that are all direct or indirect competitors. However, we are the company ones that created a significant competitive advantage by choosing to focus on the entire supply chain, which as noted is our core activity.
As a leading brand we continuously adapt to a new and rapidly changing world – a world of immediate needs, digitization and innovation.
Human capital
We believe in an open door policy, with all company employees, from the CEO and across the company, accessible to customers. Furthermore, we place an emphasis on the level of service and support the company provides, underscored with a company service code and brand values such as care and attentiveness, an uncompromising service orientation and a welcoming attitude. Not to mention our customer relations managers and service representatives who stand ready to serve you. This is complemented by an entrepreneurial spirit, creativity, and adaptation to the dynamic changes in the local and global market. Our customers benefit from competitive prices everywhere and at any time, so that they can feel confident and focus their attention on their core business activities.
We champion the empowerment of women, who comprise 50% of the company’s employees, fostering their development and advancement to senior management positions in the organization. Fridenson’s human capital makes the company what it is – the embodiment of the Israeli melting pot that is made up of all religions, and all ethnic and socioeconomic population groups.
Fridenson Group
Fridenson Air Ocean
Fridenson Air Ocean, the international freight forwarding division of Fridenson Logistic Services Ltd, is one of the largest and leading freight forwarding companies in Israel. The company specializes in air and ocean freight forwarding services, third-party forwarding and projects, alongside customs brokerage services, cargo insurance and additional services. The company operates throughout the world through a network of international agents in seaports and airports worldwide. As part of our international freight forwarding services we handle all the air and ocean forwarding stages, from the point of departure to the final destination. Our longstanding relationship with this network of international agents, combined with our advanced technology, afford us full control over the management and operation of the freight forwarding process, while providing the most professional, reliable, efficient and cost-effective service for the benefit of our customers in Israel and around the world.
Fridenson Logistic Services
The Fridenson Group specializes in overland transport services of numerous types of cargo to all areas of the country. The company has a fleet of hundreds of trucks, as well as special equipment for the transport of many types of cargo, among them general cargo, containers, hazardous materials, and out of gauge and unusual cargo. The company’s facilities are spread throughout the country, which enables us to provide efficient and professional service, with quick access to all industrial zones relevant to the business sector and to industry. The company has a range of equipment, including crane trucks, extendible trailers for heavy and out of gauge equipment, water tankers, and forklifts.
Fridenson Generation Logistics Centers
Fridenson Generation Logistics Centers’ logistics centers provide and operate a wide range of storage services under controlled conditions, located in the storage complexes in Haifa, Ashdod and Be’er Sheva. The company offers open storage areas, a closed storage area for dry and refrigerated cargo, an innovative and fully automated frozen storage logistics center, as well as storage and distribution services for hazardous materials that operate in full compliance with the most stringent Israel Health Ministry and international standards.
Fridenson Fri-Trade
Fri-Trade was established to meet the B2B procurement management needs of manufacturers and industrial companies. The company offers procurement management and the supply of raw materials to a wide range of industries: chemical, vehicle, security, infrastructure and consumer goods. The company provides a comprehensive import and trade inventory solution, including locating, procuring, transporting and storing the products. Fri-Trade is a strong local actor that operates across the entire supply chain and provides the leading products needed by the various industries - from commonly used products to the rarest of products that are in shortage.
Management
“As a Group that has operated for many years in the logistics and supply chain field we are highly experienced in the various processes, and adopt innovative technologies and advanced systems that help us provide the most advanced services to the customer, with full service delivered right to the plant doorstep.”
Rami Fridenson, CEO Air Ocean
“The Fridenson service model provides a comprehensive solution to the entire logistics and supply chain using assets owned by the Group, among them trucks and logistics centers, ensuring maximum efficiency along with cost and time savings.”
David Fridenson Co-CEO
“We developed higher than usual capabilities and standards. The Group’s guiding principles are service and professionalism above all else. We provide a solution to changing needs at competitive prices, anywhere and at any time.”
Asaf Fridenson Co-CEO
Shlomi Shem Tov
VP Sales and Marketing
Miri Farhi
VP Human Resources
Dudu Tal
CFO
Israel Rozali
CIO
Yotam Tsafrir
Director of Transportation Division
Ilan Cohen
CEO of Storage Division - Fridenson Generation Logistics Centers
Bar Cohen
CEO Sappan Agencies
Nativ Strulov
CEO Fri-Trade
Uri Appelbaum
CEO Eezyimport